Company background

When Peter Cooper founded this company in 1981, he decided that the best way to build it was the same way Volkswagen design and construct their cars – with quality and reliability running through it from top to toe. Sticking to this policy for over thirty years is what has turned Peter Cooper Group into the pre-eminent independently-owned Volkswagen dealership along the South Coast, from Southampton and Portsmouth to Chichester, from the New Forest to Worthing in West Sussex.

Insistence on hiring the best people, giving them the best training, and investing in the best resources, ensures we provide Peter Cooper’s customers with the best possible service, from the moment they come into contact with us, all the way through their ownership of a Volkswagen.

We started as a family business at Hedge End, and soon became not just a dealership but a landmark. Locals refer to our site as ‘the Peter Cooper roundabout,’ and they’ll probably continue to do so even when we move to our new premises just a stone’s throw away.

And, though we’ve grown (and are still growing) since those early days, Peter Cooper still sees itself as both a family business and a local company. As such, we have a genuine understanding of the needs of our numerous private and business customers in the region.

Peter Cooper in the community

We see ourselves as part of the community we serve, and proudly sponsor and support a host of local causes.

In addition to our involvement with such charities as Wessex Heart Beat, the Wessex Cancer Trust, Rose Road, the Rainbow Centre and Chestnut Tree, you’ll find our name associated with sports clubs, sportspeople and associations everywhere, from the region’s leading soccer and county cricket teams right through to individuals and grassroots clubs. And Peter Cooper supports arts, education and social groups in the area.

We’re pleased to be able to pass on to our customers many of the reciprocal benefits we receive from our sponsorship of sport and the arts, by way of free tickets to a variety of fixtures, events and performances.

Past, present and future.

Any business that truly wants to succeed has to demonstrate continuity, especially if its success depends on delivering a consistently high quality service to its customers. The family basis of Peter Cooper means that we’re acutely aware and protective of our reputation; it also means that we are perfectly placed to maintain it, by passing the baton on from generation to generation.

Currently, Darren Cooper – son of founder Peter Cooper – is in charge of the strategic development of the Group, and intends to move it forward with the same determination and attention to customers’ needs as his father.

We would like to extend our warmest thanks to the 25,000 or more loyal customers who have come to Peter Cooper to buy and maintain their Volkswagens since we started the company. And we promise to continue to serve you – and all our new customers – with the friendly, quality care that has earned us the reputation Peter Cooper enjoys today.